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婴儿用品广告的的体裁互文性分析

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摘要 体裁互文性指的是一个语篇中不同体裁、语域或风格特征的混合交融。语篇的体裁互文性要求发话人通常需要在同一语篇中经常变换主体位置以帮助其实现交际目的。文章以婴儿用品广告语篇为例,探讨了体裁互文性以及主体位置转换在广告语篇构建中的作用。
作者 张霞
出处 《湖北广播电视大学学报》 2010年第9期102-103,共2页 Journal of Hubei Radio & Television University
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