两种形式的“消费异化”之交融——鲍德里亚与弗洛姆消费理论比较

Two forms of consumer alienation blend——Fromm's consumption compared with the theory of Baudrillard

弗洛姆认为,现代资本主义社会是一个充满了消费异化的社会,人们与商品之间已失去了最真实和本质的联系,消费由手段变为目的,人们在消费过程中失去了真实。他创造性地从心理学的角度解释了人们出现的这种状况,从而对消费社会的批判做出了创造性的贡献。鲍德里亚的消费理论在学术界的影响也不容忽视。二人的消费理论均源于马克思主义。

Fromm believes that modern capitalist society is a society full of consumer alienation,the most real and essential link has lost between people and goods,People lost their reality in the consumption process.He creatively explained this situation from a psychological point of view and made creative contributions on criticism of the consumer society.Baudrillard＇s theory in academic circles of consumption can not be ignored of course,they two are derived from consumer theory of Marxism.