服装设计大赛的品牌效应

Brand Effect of Fashion Design Competition

服装设计大赛表面上是一场服饰文化活动,其实是服装品牌经营和策划的一种方式和手段。服装企业通过冠名赞助主办服装设计大赛,不仅扩大和提高了服装企业及其服装品牌的知名度,而且为服装企业招揽和储备了大量的设计人才,提升了服装品牌内在的核心价值,开创了别具一格的服装品牌文化经营模式,产生了良好的品牌效应。

Fashion design competition appears to be a dress cultural activity,but actually is a way and mean for management and plan of dress brand.Clothing enterprises sponsor the fashion design competition by titling the enterprises'name,Not only to expend and enhance the popularity of the enterprises and the brands,but also to attract and reserve a large amount of design talents for clothing enterprises,at the same time to enhance the intrinsic core values of the dress brands,to create a unique business mode of dress brands culture,and to achieve good brands effects.