从消费心理角度浅析服装业品牌构建

Construction of the Clothing Brand Based on the Perspective of Consumer Psychology

从消费心理角度分析了品牌构建已成为服装业重要的营销策略,服装企业应当在掌握顾客消费心理的前提下,从服装品牌名称、品牌标志、品牌宣传等方面构建服装品牌。

Building the Clothing brand has become an effective strategy,this article points out brand name,brand logo and brand publicity are the key factors of constructing the clothing brand based on the perspective of consumer psychology.