设计专业化是中国旅游商品行业的战略选择

Design Specialization Is the Strategic Choice for Chinese Tourism Commodity Industry

经深入到旅游商品行业链对中国旅游商品行业设计力量进行现状调查与分析,归纳出因设计薄弱而引发的行业矛盾,并导出设计专业化时代的大背景,最终指出中国旅游商品设计力量壮大的唯一出路是:以旅游商品设计为主题的专业设计公司的确立、规范与发展。

By delving deeply into tourism commodity industry chain, assessment on current Chinese tourism commodity design capability has been attempted in this study through survey and analysis. The resolution of con- flicts in the industry, which is identified to have been caused by weak design capability, calls for the era of design specialization. The only way out of this predieament for Chinese tourism commodity industry is to establish, regulate and develop professional design houses that are specialized in the design of tourism commodities.