摘要
依托客户价值提升理论,从移动通信客户价值测量指标体系模型出发,围绕用户在网时长和ARPU值两个关键要素,建立客户价值提升策略模型,从客户价值感知点的八个方面来延长在网时长和提升ARPU值。最后结合实际情况提出运营商提升客户价值的应用建议。
This article expounds the promotion strategy model of customer value to extend the service time and boost ARPU around 8 points of the perceived customer value, relying on the theory of enhancing customer value and measurement model of customer value of mobile communication. Finally, the application suggestions of enhancing customer value is proposed based on the specific conditions of the telecommunication operator
出处
《信息通信技术》
2010年第4期39-44,共6页
Information and communications Technologies
关键词
移动通信
客户价值
提升策略
客户价值感知
Mobile Communication
Customer Value
Promotion Strategy
Customer Perceptions
