探索灾难性报道的传播机制——浅析新疆日报雪灾报道的成功与不足

Exploring the Communication Mechanism of Disastrous' Reports——Analyzing the Pros and Cons of Snow Disaster's Reports in Xinjiang Daily

今年年初,新疆北疆地区遇到了60年不遇的暴风雪,雪灾给农牧业及群众生活造成重大损失,新疆日报第一时间派出记者前往灾区采访,刊发了大量的文字、图片。这是新疆日报近些年来对灾难事件的全方位报道,但灾难给媒体提出的问题也是全新的、全方位的。本文对新疆日报的此次雪灾报道进行了一次回顾、梳理,总结了几点成功与不足,以期探索一种灾难性报道的传播机制。

Earlier this year, Xinjiang, it encountered a storm once in 60 years, the masses of snow to the livestock and cause significant loss of life, the Xinjiang Daily, the first time sent a reporter to cover the those areas, published a lot of texts and pictures. It is the Xiujiang Daily gave the reports on the full range of reports of disasters in recent years, but question that disaster left to the media is new and all-round. In this paper, the Xinjiang Daily make a review and sort of the snow, then sum up the pros and cons in order to explore a mechanism for the spread of catastrophic coverage.