我国中小企业策略联盟动因及绩效研究

The Study on the Driving Forces and Performance of Strategic Alliance for Medium and Small-sized Enterprises in China

策略联盟作为现代企业组织制度创新中的一种,已成为现代企业获取可持续竞争优势的重要手段。对中小企业而言,实施策略联盟可以有效地弥补中小企业在资金、人力、技术和管理等方面的资源缺陷,化竞争为合作,在内化学习中获得经营绩效及竞争优势。本研究探讨并提出了中小企业策略联盟动力因素和策略联盟绩效指标。动力因素包括获取营销资源、提高营销能力、获取技术资源、提高技术能力等八项;策略联盟绩效指标包括对策略联盟的执行过程和执行情况的满意度,对策略联盟目标的达成状况的满意度以及对参与策略联盟后竞争能力的提升状况的满意度。本文运用问卷调查、访谈所获得的统计数据具体分析了我国中小企业现阶段策略联盟主要动力因素排序以及策略联盟绩效状况。

Strategic alliance as one of the innovation systems in modern enterprise organizations has become an important means to obtain sustainable competitive advantage for a modern enterprise. Strategic alliance can offset the disadvantage of medium and small-sized enterprises in capital, human resource, skill and management. It helps medium and small-sized enterprises make full use of their advantages, share mutual resources and learn from others. This thesis studies the driving forces and performance index of strategic alliances for Medium and Small-sized Enterprises. Dynamic factors of the driving force include access to marketing resources, improving marketing capability, access to technology resources and enhancing the technical capabilities and so on. Performance indicators of strategic alliance include the satisfaction of the strategic alliance implementation process and status of implementation, and satisfaction of the goals achievement and competitive power involved in the strategic alliance.Based on the data collected through questionnaires, surveys, and interviews, a further research is made about the current situation, of the driving forces and performance of strategic alliances among medium and small-sized enterprises in China.