农产品网络营销对策

Network Marketing Countermeasures for Agricultural Products

随着电子商务的快速发展,发展农产品网络营销具有重要的意义。从我国农产品网络营销的现状出发,农产品网络营销面临着基础设施不健全等问题与困难,结合尤溪金柑发展网络营销的条件进行实证分析,分别从网络营销的支持体系建设、应用体系建设、配套措施和保障措施等方面,为发展农产品网络营销提出建议。

With the rapid development of ecommerce,network marketing of agricultural products is of great sig-nificance.Based on the status quo of network marketing of agricultural products in China and infrastructure problems and difficulties,combined with empirical analysis on the conditions of network marketing for kumquats in Youxi,this paper proposes suggestions on the construction of the supporting system and the application system,corresponding mea-sures and guarantee measures,etc.