数字化传播背景下欠发达地区报业转型——以贵州日报报业集团为例

The Transformation of Newspaper Industry in the Underdeveloped Areas under the Background of Digital Media for Communication—Taking Guizhou Daily Newspaper Group for example

在数字化传播背景下,新媒体从报纸的核心价值、受众习惯、盈利收入这几方面给传统报业带来了严重的冲击,使得传统报业需要重新寻找合理的生存方式来面对新媒体的挑战。本文通过对我国欠发达地区报业受到新媒体影响的情况进行分析,重点以贵州日报报业集团为例,得出由于欠发达地区面临的数字化环境不同,因此该地区的报业集团应继续发展大众报纸、重点发展高品质报纸、注重人才的引进与培养,以此为重点来进行报业转型。

Under the background of digital media for communication, the new media has exerted severe impacts on the traditional industry through the core value, the audience＇s habits, and the newspaper incomes. It forces the traditional industry to search for another suitable way for survival under these challenges brought by the new media. Through the analysis of the current situation of the underdeveloped region, with Guizhou Daily News-paper Corporation as example, this paper draws the conclusion that due to the different digitalization environment, the newspaper industry in the underdeveloped region should carry out industry transformation by keeping the development of popular newspaper, giving priority to quality newspaper, attracting and cultivating talents.