黄山市旅游国际化发展战略思考

On Development Strategies for Internationalization of Tourism in Huangshan City

旅游业是黄山市重要的支柱产业,依托"黄山"与"徽文化"两张世界级名片,黄山市已经发展成为国内知名、国外有一定影响的旅游城市,为进一步拓展国际市场,综合提升城市的竞争力和国际影响力,黄山市最近提出了打造"国际化旅游城市"的发展目标。但黄山市的国际旅游城市水平尚处于起步阶段,各项条件、设施与国际旅游城市的目标还有相当差距。可以从优化产品结构、完善服务功能、完善促销机制、重视人才引进、优化发展环境等方面着手,推进黄山市旅游国际化的发展。

Tourism is Huizhou Culture, Huangshan an important pillar City has become industry to Huangshan City. Relying on Huangshan and a well-known tourism city home and abroad. In order to further expand the international market and enhance its competitiveness and international influence, Huangshan City has recently put forward a developing goal to build an international tourism city. At present, Huangshan＇s international tourism is still at an early stage with many conditions and facilities far behind the standard of an international tourism city. building an international tourism city for Huangshan tourism internationalization product, tourism services, This paper provides some from different angles, for ideas and suggestions on example, the structure of tourism marketing, introduction of talents, and service environment.