黄山市会展旅游发展的现状与对策研究

Research on the Developing Questions and Countermeasure of Huangshan City's MICE tourism

会展旅游是依托会议、展览、文化旅游节、体育赛事等各类会展活动而兴起的一项旅游活动。黄山市的旅游资源为其会展旅游的发展提供了先天优势,但其会展旅游发展在会展业和旅游业对接以及所需硬件设施、人才储备、配套服务等方面存在若干问题,需在准确的会展定位等方面采取积极的应对策略,将黄山市打造成知名会议旅游接待城市。

MICE tourism is a rising tourist attraction relying on all kinds of MICE activities such as conferences, exhibitions, cultural tourism festivals, sports events. Huangshan＇s tourism resources Frovide natural advantages for the development of MICE economy, but there are some problems in the docking between the exhibition industry and tourism industry hardware facilities, talent reserve, ancillary services which are important to MICE tourism. So, positive coping strategies such as accurate positioning are proposed to make Huangshan City a well-known host city for conference tour.