摘要
高新技术产品不同于传统产业的产品,要想步步为营,开辟广阔的市场,高新技术企业必须注重营销策略的创新,要在营销观念、营销策略、营销组织等多方面进行创新。只有这样,才能使高新技术企业得到快速发展,并在竞争中立于不败之地。
Since high-tech products are different from products of conventional industries,high-tech enterprises are demanded to innovate in marketing strategy so as to advance firmly,consolidate step by step and open up a vast and promising market.The innovation should cover various as-pects,including marketing concept,marketing strategy,mar-keting organization and so forth.Only in this way can high-tech enterprises develop rapidly and keep their invincible po-sition in the increasingly severe competition.
关键词
高新技术企业
成长
营销策略
high technology enterprise
growth
marketing
