本土护肤品如何狭缝生存之探讨

On the Survival of Local Skin Care

通过对中国化妆品市场中本土护肤品行业危难现状和发展瓶颈进行分析,得出本土美容护肤品的出路有:1.加强本土护肤品企业技术研发;2.解放思想,提升品牌运作与营销创新能力;3.健全法律法规,呼吁社会支持;4.扬长避短,实行利基战略、蓝海战略。

Through an analysis of the difficult situation and development bottleneck existed local skin care industries in the skin care market of our country, the present article points out the ways of local cosmetic skin care： 1. strengthen the technical research in local skin care industries; 2. Emancipate the mind and enhance the creative ability in brand operation and marketing; 3. perfect laws and regulations and seek social reports; 4. foster strengths and circumvent weakness, implement niche strategy and blue ocean strategy.