青少年消费的多元化倾向及市场引导

Diversiform Trend and Marketing Guide of the Juvenile Consuming

针对青少年消费中的多元化特征及存在的问题，提出为了培养和引导青少年树立正确的消费观念，成为合格消费者。

Directed at the diversiform characteristics and problems of juvenile consuming, this paper brings up a new train of thought to establish and perfect juvenile market environment, under which the juveniles can be fostered and guided to set up right consumer concepts and be qualified consumers.