建国以来我国城镇居民衣着消费的变化趋势

Basic Trends of Chinese Urban Residents' Clothing Consumption since 1949

建国以来,随着中国经济的不断发展和人民收入水平的日益提高,城镇居民衣着消费经历了蔽体取暖、追风赶潮和凸显个性的三个阶段。城镇居民衣着消费逐步突破政治的羁绊而走向自由,衣着消费成衣化、个性化、休闲化趋势明显。同时当前我国城镇居民衣着消费差距明显、服装行业同质化竞争严重和国内服装品牌竞争能力不足,因此,加大对低收入群体的社会保障力度、调整服装生产结构和提高服装企业自主创新能力,这些对提高我国服装品牌的竞争能力,推动服装行业的产业升级具有重大意义。

With continuous development of China＇s economy and improvement of people＇s income level since the founding of the PRC,urban residents＇ clothing consumption has gone through from the first stage for heating,the second stage for fashion to the third stage for individuality.Clothing consumption gradually broke the fetters of politics and move towards freedom,the clothing consumption develops towards finished product,individuality and leisure.In view of the problems of consumption gap between urban residents,the serious homogenization competition in the apparel industry and lack of competitiveness of domestic clothing brands,the paper proposes to increase social protection for low-income groups,adjust the garment production structure and improve the ability of independent innovation of garment enterprises.