我国门户网站体育信息传播特征及发展趋势

Features and Trends of Sport Information Communications in Chinese Portal Web Sites

目前,我国门户网站体育信息采编和传播的频度加快,体育信息传播表现出高互动性和高参与性,网络体育信息传播的受众由被动变为主动,网络体育新闻报道的娱乐化倾向明显,跨媒体竞合发展。未来,我国门户网站体育信息传播将更加注重新技术的结合和使用,将促动"受众"向"用户"转变,各综合门户差异化趋向加剧,网络视频将会成为网络体育信息的主要传播形式,且门户网站之间的竞争将更为激烈。

Currently,sport information compiling and communications of Chinese portal sites havs speeded up and displayed high interactive and participation.The receiver of web sport information communications has been transformed from passive to positive.Web sport news broadcast tend to being entertainment and crossmedia development.In the future,sport information communications of Chinese portal sites will put emphasis on the new skills and promote the transformation of the receiver to the user.There will be great difference among the portal sites.The web video will be the main broadcast form and the competition of the portal sites will get even fiercer.