网络新闻媒体的发展及走向

Development and Tendency of Internet News Media

在海量的新闻信息平台、即时快速的信息发布、多媒体化的信息接触方式以及人性化的媒体互动等推动下,未来网络新闻媒体将朝着单项—互动—共动、单媒体—多媒体方向发展。网络新闻媒体发展走向为:网络新闻的来源日趋多样化,并推动网站形成采写特色;网络新闻媒体将快速分化,实现精确的市场定位;新闻网站的业务将进一步拓宽,其内容凸显多媒体化的优势;新闻网站在运营上将会逐步实行"付费"形式。

Internet news media in the future will develop along the route of unilateral—interactive—comovement,and single media—multimedia,with the impetus of platform for huge amount of news,instant news release,multimedia news contact,and humanistic media interaction.The tendency of Internet news media development would be： ever diversified resources of Internet news,which push the websites to form the ＂selective＂ character;increasing polarization of web news media to achieve accurate market positioning;expanding of the business of news websites,whose contents highlight the privilege of multimedia;and gradual formation of ＂payment＂ operation of news websites.