摘要
为研究航空市场的竞争演化,本文分别建立了商务旅客和旅游旅客的元胞自动机模型,通过Matlab编程,以深圳—北京航线及深航在该航线的运营为例模拟了竞争演化过程,实证分析了票价、航班频率以及航空公司核心竞争力分别对航空公司市场占有率及盈利水平的影响。结论表明航空公司要在激烈的竞争中胜出必须依靠自身的核心竞争力,并使之不断得到提高,特别地,核心竞争力只有接近或超过行业标杆水平时方能发挥其重要的作用。
In order to research the competition evolution of aviation market, this paper builds up the Cellular Automata model of business and travel passengers of the aviation market. Through Matlab software, it takes Shenzhen-Beijing market and the operation of Shenzhen airlines on it as an example to simulate the evolution of competition, tanalysis the effect of ticket price, flight frequency and core competence which affect the airlines＇ market share and payoff status. The results indicate that airlines want to succeed during the acute competition, have to relay on the core competence of itself, and make it become better and better. Especially, the core competence could play the important roles while it is close or excess to surveyor＇s pole of the industry.
出处
《中国管理科学》
CSSCI
北大核心
2010年第4期158-164,共7页
Chinese Journal of Management Science
基金
中国民用航空局软科学项目(KS2321)
国家自然科学基金资助项目(60979021)
关键词
元胞自动机
商务旅客
旅游旅客
核心竞争力
市场竞争
演化
cellular automata
business passenger
travel passenger
core competence
marketing competition
evolution
