摘要
东莞玩具产业是经济全球化的产物,在我国玩具出口中扮演着重要的角色。但是,由于以OEM生产方式为主,导致利润率很低,处于国际玩具产业链的低端,议价能力低。一旦外部环境恶化,便将陷入困境。向国际玩具产业链的上游研发、设计环节和下游市场营销、品牌环节延伸,是东莞玩具产业升级的主要方向。
Dongguan toy industry is the result of the economic globalization.It plays an important role in Chinese toy export.But,due to the OEM mode of production primarily,it is in the downstream of the international toy industrial chain so as to be at low level of bargain ability.If the external environment worsens,it will be stuck in trouble.Stretching to the RD and design links in the upstream and marketing and brand links in the downstream of the international toy industrial chain is the main direction of Dongguan toy industry upgrading.
出处
《东莞理工学院学报》
2010年第4期13-17,共5页
Journal of Dongguan University of Technology
关键词
产业集群
玩具产业
产业升级
东莞
industry cluster
toy industry
industry upgrading
Dongguan
