跨文化因素对入境游客旅游决策行为的影响——以甘南藏族自治州入境游客为例

A Demonstrative Study on Cross-cultural Factors on the Significance of the Travel Decision-making Behavior of Inbound Tourists

文章运用抽样问卷调查法和访谈法,研究了跨文化因素对入境旅游者旅游决策行为的影响,并以甘南藏族自治州入境游客为例进行了实证研究。研究结果表明,跨文化因素对入境游客的旅游决策行为有重要的影响。不同文化群体游客的旅游动机有明显的差异,同时跨文化因素对游客获取信息的渠道及游客计划停留天数也有不同程度的影响。

Methods by adopting the Sampling Survey factors on the significance of the travel decision - and Interview, content by studying the cross- cultural making behavior of inbound tourists, and taking the inbound tourists in Gannan Tibetan Autonomous Prefecture as the example to make a demonstrative study. The result of the study demonstrates that cross - cultural factors have an important effect on the travel decision - making behavior of inbound tourists. Visitors of different cultural groups are quite different in tourist motivation, while cross -cultural factors have distinct effects on the channels of getting the tourism information to the tourists and the planning staying days in the tourist destination.