城市宣传译语与城市名片——从翻译目的论看攀枝花的城市宣传

On Target language of Propaganda Materials for Panzhihua and the City Image from the perspective of Skopos Theory

作为西部一经济繁华城市,攀枝花在努力打造本市文化形象和努力提升国际地位的过程中,公示语等城市宣传翻译却存在诸多问题。本文从翻译目的论出发,探讨在公示语与外宣资料中应遵守的翻译原则与措施。

Panzhihua, as a flourishing city in economy in west China, is trying to make a good image in culture and promote the international status.English Translation of the deictic words and propaganda materials is one of the ways to achieve these goals.But there is something wrong in the translation, which is discussed from the perspective of teleology.