“日常叙事”审美与《紫罗兰》表述方式

The Aesthetics of "Story-telling in Daily Life" Embodied in Violet(《紫罗兰》)

《紫罗兰》"时尚叙事"审美和日常生活难以分割,现代性的理论和上海现代化进程为《紫罗兰》时尚叙事理念和日常生活哲学的并行创造了现实的社会环境和客观的生存条件。1925年到1930年代,上海主体文化最明显的特征是"现代性"在上海本土的多元、异质化的演绎。在"时尚叙事"的诸多手段中,报刊作为城市文化的物质形态(载体和媒介)之一,地位尤为重要。时尚期刊中的佼佼者《紫罗兰》杂志,通过其作品内容的适当安排和各类时尚信息的巧妙编辑,形式多样地表述和展示上海主体文化,从而凸显了这一特征。

The aesthetics of fashionable narrative and the philosophy of daily life are two inseparable pillars of Violet,which originate from the social background in Shanghai from 1925 to 1930 when modern theory and modernization process make simultaneous progress. The most noticeable feature of mainstream culture in Shanghai at that time is the multi-facet and heterogeneous transformation of modernity. Among various means of fashionable narrative,journal is an important medium and carrier of city culture. Violet,as a representative,demonstrates the characteristics of mainstream culture in Shanghai through appropriate arrangement of content and dexterous editing of a variety of fashionable information.