Web数据挖掘技术及其在旅游电子商务的应用

Analysis of mining technology of Web data and application in tourism E-Commerce

分析了数据挖掘技术,及Web记录挖掘过程,利用Web记录挖掘技术和推荐引擎技术,帮助旅游电子商务建立个性化的旅游网络,为旅游者推荐旅游计划,提高网络旅游的预订率,从而使旅游企业更多地获利.

This paper analyzes data mining technology in details and the data mining processes recorded with the Web makes use of the WEB to record the mining technology and recommends,helps tourism E-Commerce to establish individualized traveling network,recommends traveling plans for travelers,improves the reservation rate of internet traveling,makes the traveling enterprises gain more profit.