民营业企业树立品牌共生意识的必要性分析

The Analysis on the Importance of Private Enterprise Brand Awareness of Symbiosis

民营企业的品牌共生意识,强调在品牌的建设过程中,能抓住品牌的核心竞争力,有重点而又全面地处理好与利益相关者的关系,在竞争与合作的过程,给品牌带来持久的生命力。共生意识的提出以整合营销理论为基础,树立该意识是由民营企业自身的成长特点所决定的;是由民营企业现在所处的发展阶段所决定的;是消费者消费能力提高和观念转变的要求;是科技迅猛发展的要求等。

Private enterprise brand awareness of symbiosis emphasizes that brand building process of enterprise can hold the core competitiveness of the brand,deal with the relationship between stakeholders with emphasis and comprehensively,and maintain its vitality.The consciousness of symbiosis is proposed on the integrated marketing communication theory.Setting up the consciousness of private enterprise itself is determined by the growth characteristics,the phase of development,influenced by improving requirements of consumers and transformation of ideas.It is also need to follow the the rapid development of technology.