基于传统文化的产品感性品质创新理论探讨

Analysis of Perceptual Quality and Innovative Theory based on Traditional Culture

产品感性品质的创造及创新是超竞争时代的必然选择。本文从理论上对感性品质创新要素进行归纳,在此基础上,得出传统文化对感性品质创新的效用模型。在最后,提出在我国充分挖掘传统文化元素进行产品感性品质创新的路径建议。

The creation and innovation of Kansei quality is the inevitable choice of competition era. In The paper,I have summarized the innovation elements of Kansei quality from the theorety. And on the base of it to analyse the utility model about the traditional cultureto the innovation of Kansei quality. In the end, the author give some advices about applying Chinese traditional culture elements to the innovation of Kansei quality.