基于AMC视角的创业企业组织变革:内容、过程及决策分析

Organizational Change of Start-up Enterprise Based on AMC: Content,Process and Decision Analysis

采用安所夫有关环境、战略及组织结构组合一般规律的理论框架,对创业企业的组织变革内容进行归纳,并运用AMC视角的动态竞争理论对组织变革的过程进行分析,开发定性的决策工具,针对我国的市场环境对创业企业的组织变革提供分类的决策建议。

This paper rounds off the content of organizational change of start - up enterprises with the theoretical frame of Ansoff in environment, strategy and organizational structure. It not only analyzes the process of organizational change from the perspective of AMC and exploit decision-making tools, but also provides some suggestions for the organizational change of start - up enterprises under present market.