企业社会责任报道的第三人效果研究——以金光集团APP为例被引量：1

Studies on the Third-person Effect about Socially Responsible Report of Enterprises——Case on APP Group

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摘要本文沿用第三人效果的研究思路,研究了金光集团APP社会责任报道的第三人效果。研究发现,大学生群体对APP社会责任报道存在第三人认知偏差,社会距离,个人卷入影响第三人认知效果,第三人认知效果与多种因素相关,性别和媒体关注度是影响大学生第三人效果的有力变量。鉴于此,企业必须勇于承担社会责任打造形象品牌。 Social responsible of enterprises has externalities. News media report has a wide range of impact and concern. This article focuses on the third - person effects of APP Group with third - person thinking method. We found that students have cognitive bias about the third - person effects. Third - person effect is influenced by social distance and individual involvment. It is related with various of factors. Sex and madia attertion are possible variables. Accordingly enterprises must assume social responsible and build image and brand.

作者张尔升黄景贵王勇周欢

机构地区海南大学经济与管理学院海南经贸职业技术学院

出处《经济与管理研究》 CSSCI 北大核心 2010年第9期109-114,共6页 Research on Economics and Management

关键词企业社会责任第三人效果 APP Social Responsible of Enterprises the Third - person Effect APP

分类号 G2 [文化科学]

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