影响参会人参会决策的城市特征实证研究

An Empirical Study on Urban Characteristics Affecting the Decision-making of Meeting Participants

在创建会议名城的过程中,赢得参会人的青睐乃重中之重。鉴于城市的独特魅力在吸引参会人参会方面举足轻重,本文基于会址选择、参会动机等相关研究成果,归纳出对参会人具有显著影响的12项城市特征,并进一步展开实证研究,得出如下主要结论:(1)在12项城市特征中,参会人最为重视的是治安状况,最不重视的是购物环境;(2)男女参会人之间在购物环境等5项城市特征的重视程度方面存在显著差异,且皆表现为女性的重视程度高于男性;(3)我国大陆的北京、上海等九大城市中,表现最好的是北京,表现较差的是广州,综合排名仅位列第6,而且在参会人最为重视的治安状况方面排名垫底。本文的研究结论不仅对会议名城的创建实践具有指导意义,而且对以参会人为主要服务对象的组织或个人改善其服务具有重要的参考价值。

It is most important to win the favor of meeting attendees in the process of creating a famous convention city.In view of the important role that urban unique charm plays in attracting meeting attendees,the paper,based on relevant study results such as selection of meeting sites and motivation of meeting participation,sums up 12 urban features that significantly affect meeting attendees and further conducts empirical study.Following main conclusion is obtained： 1.Out of 12 urban features,meeting attendees attach great importance to security,with least emphasis on shopping environment.2.There are significant differences between male and female meeting attendees in terms of 5 urban features including shopping environment and generally women pay more attention to these characteristics than men.3.Beijing is the best of nine cities in the mainland in terms of real performance,with Guangzhou the worse one,ranking only sixth,with least stress on security.The study conclusion obtained in this paper is not only of instructive significance in creating a famous convention city,but also offers important referential value to service organizations for the improvement of their service.