摘要
公益营销已经成为我国企业营销创新的一种重要举措。本文通过对公益营销内涵的阐释,分析我国企业开展公益营销的现状,探讨我国公益营销的有效措施。
The public welfare marketing already became Our country Enterprise marketing innovation one kind of important action.This article through to the public welfare marketing connotation＇s explanation,analyzes Our country Enterprise to develop the public welfare marketing the present situation,discusses our country public welfare marketing the effective action.
出处
《特区经济》
北大核心
2010年第8期244-245,共2页
Special Zone Economy
关键词
公益营销
现状
措施
Public welfare marketing
Present situation
Measure
