中国电影实现文化软实力的背景、动因与发展分析

The Background,Motivation,and Development of Chinese Film Achievement in Culture Soft Power

中国电影发展速度超乎人们想象,而依存于社会经济和文化发展的本土电影,的确面临着发展良机。但注重市场收益的同时,文化意味的淡漠不能不成为文化软实力增长的阻碍。电影天然具有软实力的文化影响力和感召力,但面对时代发展,电影强国梦幻的实现却还有不少困难,中国电影需要改变被票房诱惑、被功利驱使、被市场左右而导致的创作单一趋向。中国电影不应该媚俗,而应该尽量引导市场。艺术实践不应取巧,而应当积累和思考。从绝对意义上看,没有对于人类问题的思考、缺乏意味和情感的创造、不顾本土文化的优长、放弃对于艺术的坚持,商业也罢、受众也好,都难能长久。

Chinese film is developing faster and faster beyond our imagination.The local film dependent on economy and culture development is welcoming its fortune.While the market revenue is growing,its cultural meaning is reduced which inevitably hinders the achievement in soft power.By nature,film impresses audience much and it is an influential soft power.However,we still have a long way to approach to the top film empire.We should change the single creative trend oriented by box office and interests.Chinese film should not cater to vulgar tastes and should endeavor to guide the market to a right direction.Art achievement would not just happen overnight,but comes from scrupulous accumulation and active reflection.In a sense of ultimate concern,the profit and audience of the film will not last forever unless it pays attention to humanity,meanings,and emotions in creation,and makes full use of national advantages.Art must come first in film creation.