摘要
电视节目的收视率和满意度是其影响力的直观体现.本文讨论了在收视率和满意度的调查方法上需注意的问题,以期为广播电视的收视率改善提出依据.
Television’s revenue and satisfaction is the impact of direct, this article discussed in revenue and satisfaction survey on the way questions should pay attention to the radio and tv revenue and improve the basis of the proposed.
出处
《青海师范大学学报(自然科学版)》
2010年第2期110-112,共3页
Journal of Qinghai Normal University(Natural Science Edition)
关键词
广播电视
收视率
满意度
影响力
radio and television
audience share
degree of satisfaction
influence