区域民族旅游节庆策略研究——以贵州省铜仁地区节庆为例

On Nationality Traveling Festival Celebration in Tongren Area——Celebrates Take the Guizhou Province Tongren Area Festival as Example

民族旅游节庆是区域旅游经济的有机核心体,其品质与绩效的提升,将有力促进地方旅游经济跨越式发展。铜仁地区民族旅游节庆应该深入挖掘区域民族节庆资源内涵,纳入科学策划系统工程,进行强势商业市场营销品牌,通过反馈,评估,修正,走上可持续发展之路,实现经济效益、文化效益及生态效益的完美结合。

The nationality traveling festival,which is the nationality culture traveling catalyst,has become the key way of promoting the tourism economic development in Tongren area.In order to keep sustainable development in economy and culture,and realize the perfect combination of benefits of economy,culture and ecology,Nationality Traveling Festival Celebration in Tongren ought to dig up the meaning of Nationality Traveling Festival,build up market mechanism.