摘要
广东南海西樵山是岭南文化名山,集优美的自然风光和深厚的文化内涵于一体,极具旅游开发价值,因而受到社会各界的高度重视。开发西樵山文化游应从以下几方面着手:一是把握当前旅游产业向文化游发展的大趋势,二是开发适销对路的旅游产品,三是加强宣传,最终达到展示西樵山的文化内涵,塑造岭南文化游品牌的目标。
As a famous mountain in south China, Xiqiao Mountain is embraced with beautiful natural scenery and long history, and is filled with the great potential value for tourist development. Thus, it has been attached the greatest importance by the local government. This paper aims to relate the history of Xiqiao Mountain and explore the cultural connotation of the Mountain. Finally, the paper proposes some ideas about how to develop tourism in Xiqiao Mountain.
基金
2009年度佛山市哲学社会科学规划(W-4-3)
关键词
西樵山
文化内涵
旅游
品牌
Xiqiao Mountain
cultural connotation
tourism
brand
