1Hemmig-Thurau,T.,Gwommer,K.P.,Walsh,G.,Gremler,D.D.Electronic word-of-mouth via con-sumer-opinion platforms:what motivates consumers toarticulate themselves on the internet?[].Journal of In-teractive Marketing.2004
2Briwb,J.,Broderick A.J.,Lee N.Word of mouthcommunication within online communities:conceptu-alizing the online social network[].Journal of inter-active marketing.2007
3Chatterjee P.Online Reviews:Do Consumers Use Them?[].Advances in Consciousness Research.2001
4Sundaram,D. S.,Mitra,K.,Webster,C.Word-of-mouth communications: A motivational analysis[].Advances in Consciousness Research.1998
5Bordia,P.Studying verbal interaction on the interact: the ease of rumor transmission research[].Behavior Research Methods Instruments and Computers.1996
6Rosnow,R. L.Rumor as communication:a contextual approach[].Journal of Communication.1988
7Bansal,H. S.,Voyer,P. A.Word-of-mouth processes within a services purchase decision context[].Journal of Service Research.2000