浅论多媒体竞合时代移动电视的生存之道

On the Multimedia Era of Competing Mobile TV to Survive

本文简述了在当今传统媒体和新兴媒体日益竞争不断融合的传媒市场,移动电视如何才能利用先进的数字技术和自身区别于传统媒体的"移动"优势,提升质量打造精品,开创出一条"人无我有,人有我特"的生存之路。

This paper describes the traditional media and emerging in today＇s increasingly competitive media market,the continuous integration of media,mobile TV to take advantage of advanced digital technology and its different from the traditional media＇s ＂mobile＂ advantage,improve the quality of build quality,open up a ＂human No I have,people have my special ＂way of existence