摘要
旅游形象设计是中国现阶段旅游规划的发展方向和重要内容。笔者以河北省狼牙山森林公园为对象,采用适用于各类型旅游地的形象设计技术体系进行全面分析。以企业形象识别系统理论(简称CIS)为基础重新构建旅游形象设计框架,对该公园的旅游形象进行了多方案设计,以期对公园的合理开发保护产生一定的指导意义。
The tourism image design is the development direction and important contents that our country travels to program currently. The author took Langya Mountain forest park in Hebei as an example, analyzed it completely with the tourist destination image system which was applicable to various travel ground, and rebuilt the tourist destination image system based on CIS. In conclusion this study designed the tourism image of the park in multiples scheme , hoping it would help the development and protection of the park.
出处
《中国农学通报》
CSCD
北大核心
2010年第17期322-325,共4页
Chinese Agricultural Science Bulletin
基金
河北省科技支撑重大项目(06230121D-1
07237105D-1
08237110D-1)
河北农业大学非生命学科与新兴学科科研发展基金(FS200924)
关键词
狼牙山
旅游形象
设计
森林公园
旅游地形象策划系统
Langya Mountain
tourism image
design
forest park
tourist destination image system
