中国白酒的国际化道路

Investigation on the Internationalization of Chinese Liquor

随着国际经济一体化进程的加快,中国白酒作为特殊商品以其特殊的社会功能将随着中国文化的传播走向世界,中国白酒应发挥其得天独厚的固有优势,与世界商品经济发展和科技进步紧密结合起来,加强产品的创新能力,通过产品风格和口味的创新迎合国外消费者的口感,以满足市场需求;加大传播中国国酒文化力度,让国外消费者深入了解中国白酒的深刻内涵;针对产品特征进行有效的宣传,引导消费,以健康、舒适、安全、卫生的理念引导国外消费者。开拓国外市场,建立世界品牌,走向国际化发展道路。

Chinese liquor as a special commodity will spread in the world in face of the forthcoming economic globalization. In order to meet market requirements, we should put more efforts in liquor product innovation through close combination of modem science and foreign consumer＇s drinking habits. In addition, we should strengthen the commercial publicity of Chinese liquor culture to let more foreign consumers know more about Chinese liquor. Furthermore, we should advocate healthy, comfortable and safe drinking among foreign consumers by efficient publicity of liquor properties. The exploration of foreign markets and the development of liquor world brands is the internationalized development road to Chinese liquor. （Tran. by YUE Yang）