低碳经济背景下的包装设计策略

Strategy for Packaging Design in Low-Carbon Economy Background

通过对低碳经济背景影响下的包装设计策略进行分析,探讨了新时期包装设计的宗旨,从简约的价值、可持续性及人性化设计三方面,论述了消费市场中包装设计的特点及作用,以此论证了生态设计对提升商品包装品质的重要性。

Through analysis of the strategy for packaging design under the influence by low-carbon economy background,the aim of packaging design in the new period was discussed,the feature and effect of packaging design in consumer market was expounded from three aspects,including simplicity value,sustainability and humanized design,and the importance of ecological design on improving the quality of commodity package was demonstrated from that.