互补性资产、客户资产与企业自主创新的本质逻辑

Complementary Asset,Customer Equity and Essential Logic of Business Self-reliance Innovation

自主创新的关键在于对创新收益的自主控制,现有自主创新文献往往忽视了这一本质内容,从而使其无法对现实具有指导意义。自主创新的实质有两个方面,其一是企业通过自身的创新过程形成与其创新能力相配套的互补性资产,其二是企业在市场上通过对创新收益的控制形成客户资产,二者的共同作用构成企业自主创新的本质逻辑。

Self-control of innovation revenue is the core of self-reliance innovation,but this nature of self-reliance innovation is often ignored by the existing researches on self-reliance innovation,which thereby cannot be of much guidance to enterprises in practice.The nature of self-reliance innovation lies in two dimensions.The first is the complementary asset,which is formed during the process of innovation to match the innovative capability.The second is the customer equity,which is generalized through the control of innovation revenue.The above-mentioned two dimensions jointly constitute the essential logic of business self-reliance innovation.