中国百货业自营模式的探索

An Approach to Independent-operation in General Merchandise Industry in China

当前,百货业联营模式已成为中国百货业发展的主流,但这种经营模式也存在很多问题,如果不解决将导致百货业竞争能力的下降。对联营和自营模式进行了分析,指出了中国百货业自营模式未来的发展方向与思路。

The authors of this paper have discussed the future independent operation model of general merchandise industry based on an analysis of models of both independent operation and joint operation in this field in China.