大众传媒的国际影响力“西强我弱”的原因分析

An Analysis of the Weak International Influence of Our Mass Media

在当今的国际社会中,国家之间的竞争已不再是单纯的国力之间的对比。中国的经济在世界经济中占有很大份量,然而中国的声音和文化影响,即软实力,却没有相应的地位。一个国家在国际上形象的好坏很大程度上与一个国家媒体的话语权有关。为了能使中国的媒体尽快"成长",关于中国大众传媒的国际影响力的研究是很有意义的。

In the current international community,the competition between countries does not merely confine to the powers of the countries involved.The image of a country in the international stage largely depends on the voice of its national media.Though China has a large share in the world economy,China＇s voice and cultural influence,i.e.,soft power in the world,is not proportionate to that.That is where the significance of this research lies.