普通高校电子商务专业案例库建设的理念与流程研究

On the Concept and Process of Building E-business Cases

高校电子商务专业需推行案例教学,以促使课堂的理论教学回归于企业真实的实践需求,而案例教学中的一个重要环节是案例库建设。文章对电子商务专业案例库建设的理念和建设的流程模式进行了研究,从而为高校电子商务专业的案例库建设提供指导思想和方法,为高校电子商务专业人才培养的特色形成与模式选择提供决策依据。

Case teaching is an important part of case base construction.The electronic commerce department of universities needs to implement case teaching,in order to adapt classroom teaching theory to changes in business practice requirements.In this paper,the construction of e-business concept of Case Library and construction of process model has been studied and guidelines and methods of case base construction are provided,which provides a decision making foundation for the formation of professional training features of college e-commerce and mode selection.