摘要
从现有传统媒体与网络媒体融合的讨论入手,剖析了传统媒体与网络媒体融合的实质,然后结合实例拆解二者在融合过程中的优劣对比,并给出了一定建设性意见.
This paper starts from the discussion of merging the existing traditional media with the network media and focuses on analyzing the nature of this merging.Then it gets the merits and limits by comparing traditional media with network media in merging process with examples.Finally,we give some constructive comments to be the reference for making the related national policies and the strategic planning of traditional media corporation.
出处
《四川文理学院学报》
2010年第5期69-71,共3页
Sichuan University of Arts and Science Journal
关键词
传统媒体
网络媒体
融合
traditional media
network media
merging
