文化力·知识经济·企业战略

THE FORCE OF CULTURE, THE KNOWLEDGEECONOMY AND ENTERPRISE STRATEGIES

面临知识经济的挑战，企业应重视企业文化力的开发。企业文化力具有推进经济发展、激励士气、塑造企业家人格等功能。要开发企业文化力，就必须重视科技创新、强化“人本管理”、提高企业文化品位、塑造企业形象。

Before the challenge of the knowledge economy, an ecterprise must attach great importance todeveloping the dynamic or culture. An enterprise's culture functions to stimulate business, activate the enterprise'semployees and build enterpriser's pereonality. To develop dynamic, an enterprise should innovate its technology,strengthen its humanistic management and build up its culture and image.