摘要
持续性创新和破坏性创新在现实的企业创新实践中表现出不同的特点,本研究基于"成本-主流性能"的组合来分析不同类型的创新表现形式,并在此基础上探讨不同类型的创新侵入市场的模式。持续性创新在本质上具有高端侵入的特征,而破坏性创新则注重从市场的低端侵入,从侵入模式来分析持续性创新和破坏性创新也为"在位企业"和新进企业的创新策略提供了新的分析视角。
There are different types and characteristics of sustainable innovation and disruptive innovation in the innovation practice of enterprises. Based on the combination model of ＂cost-mainstream performance＂, this paper analyzes different kinds of innovation and brings forward different market encroachment mode accordingly. Sustainable innovation encroaches the market from high-end, and disruptive innovation encroaches the market from low-end. Recognizing sustainable innovation and disruptive innovation from market encroachment mode provides incumbent firms and new entrants with a new analytic perspective for innovation strategy.
出处
《中国科技论坛》
CSSCI
北大核心
2010年第9期28-33,共6页
Forum on Science and Technology in China
关键词
持续性创新
破坏性创新
市场侵入
边缘市场
分离市场
sustainable innovation
disruptive innovation
market encroachment
fringe-market
detached-market
