刘军 破解梦想的行者

Liu Jun:Weaving His Dream into Reality

世界上的旅游胜地都有自己独特的定位：巴黎的定位是“浪漫”，罗马推销的是“永恒”，韩国的口号是“炫动”。而新加坡的口号是“非常新加坡”，模糊的定位不足以留下鲜明的印象。懂得定位者有可能分得市场的蛋糕；反之，就可能成为消费者心中“被遗忘的存在”。刘军的工作就是为企业定位、寻找利润点。“定位设计者相当于军队的指挥官，一百个战术上的成功也经不起一个战略上的失败。”刘军表示。

Liu Jun's job responsibility is to make positioning and to seek profit points for enterprises. A position designer is much like a commander in the army. Strategies are much more important than tactics. Previously as a soldier,Liu Jun seems steady and pragmatic. 'What the boss wants is not market theory,but solutions.' He had a tough time at the beginning of his business. He did not choose to make advertisements or to give up. He made a decision. That is,he would give 100 free lectures. Thanks to his years of business experience,he is skilled in training and marketing. And he succeeds. Liu Jun is certainly pragmatic. But he has his own dream. He is always able to bring confidence and dreams to other entrepreneurs in his own way.