短生命周期特征产品的二级供应链定价博弈分析

Game-Based Pricing in a Two-Stage Supply Chain for Short Life-Cycle Products

针对短生命周期产品的供应链利润最大化问题,建立并分析了二级供应链上制造商和销售商之间的非合作和合作定价博弈模型,得出供应链系统在成员合作情形下才能达到利润最大化的结论,并探讨了合作利润的分配机制,证明了在长期博弈中成员之间通过合作达到双赢的可行性。

A two-stage supply chain with one manufacturer and one retailer for short life-cycle products is discussed.Aiming at profit maximization in the view of the overall supply chain,game models to describe the pricing problem in the supply chain with cooperation and non-cooperation between the manufacturer and retailer are presented,respectively.With these two models,it is shown that the profit obtained with cooperation is greater than that obtained with non-cooperation.With these models,profit sharing mechanism is discussed.It also shows that win-win can be achieved with long time cooperation.