我国冰上体育用品业发展现状及对策研究

Current Status and Suggestion on the Development of Chinese Ice Sports Goods Industry

为了进一步推动我国冰上体育用品业的发展,加快我国冰雪体育产业建设,采用文献资料法、社会调查法、访谈法等研究方法对我国冰上体育用品业发展的现状进行研究。认为我国冰上体育用品业的发展存在着群众基础薄弱、研发水平低、品牌意识差等诸多问题;提出了推广和普及冰上运动、制定优惠政策扶持冰上体育用品业发展、加强企业核心竞争力的培养等策略。

In order to further develop Chinese ice sports goods industry and quicken the development of Chinese ice-snow sports industry,with the methods of documentary information,social investigation and visitorial interview,the article has a research on the current development of Chinese ice sports goods industry.It thinks that there are a good many problems on the development of Chinese ice sports goods industry,such as the instable mass base,the low research level and the lacking brand consciousness.Basing on the current status,it suggests popularizing the ice sports,supporting the development of ice sports goods industry with preferential policy and reinforcing the development of industries＇ core competence.