摘要
冰雪文化与大众冬季体育活动密切相关。根据冰雪文化基本内涵,论述了冰雪文化在促进冬季大众体育活动中的影响,认为冰雪文化是冬季大众体育无形资源,提高了冬季大众体育文化品位,促进了冬季大众体育发展;阐明了利用冰雪文化发展冬季大众体育的重要性、促进冬季大众体育需求、拉动冬季体育产业发展和开发冰雪文化产品等发展措施。
Basing on the concept of ice-snow culture,the article discusses the influence of ice-snow culture on developing the mass winter sports.It thinks that as an immaterial resource of mass winter sports,the ice-snow culture can improve the culture level of mass winter sports and develop the mass winter sports.It indicates the importance to develop the mass winter sports with the ice-snow culture and some influencing factors and countermeasures of developing the winter sports industry.
出处
《冰雪运动》
2010年第2期93-96,共4页
China Winter Sports
关键词
冰雪文化
大众
冬季体育
影响
ice-snow culture
mass
winter sports
influence
